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A penalty from Google means your search engine ranking will be impacted.  Stay on Googles great side.  Its very important to compose content relevant to your enterprise.  If you compose a post on something that doesnt pertain you might attract an audience but maybe not the ideal audience to your website. Publish Unique Content Many business owners fall prey to using an agency or market advertising company article and to compose content on their blog.  While thats do your research to ensure the content you are receiving isn't also published on another site.  A simple way to check this is to conduct a Google search of this very first paragraph of any content which you buy from company or a writer. Should you arent able to outsource your own blog articles, check out this post about how to write content that is original.    Write Regularly A scenario seen with company blogging is that business owners begin writing and then stop after a short period of time.  Keep an editorial calendar and stick to a schedule for blogging. Even though you ought to aim to blog at least once every month as a minimum, its also important to recognize that there is essentially no limit to the maximum amount of blogging you're doing.  A blog that hasnt been updated in a few years may lead people that encounter it to believe the business is inactive also. If you write about something enough on your site, you can become the thought leader in your industry.  Not every site post needs to be award-worthy, while presumed leadership is important.  Here are 130 ideas company blog themes that you may use all year long.    Break Up the Text nobody likes to read a giant block of text.

 

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Title your post so if your blog post is a listing of hints or must-dos.  Stumbling upon a blog article with 7 business blogging best practices presented in a numbered list is much more appealing to readers than a very long post with seemingly no organization.  Readers may be intimidated by long blocks of text into not spending their time reading your article. Reduce bounce rate by breaking up posts.    By adding pictures in 15, use Pictures text to break up is.  Graphics and images are appealing and keep viewers interested.  Returning to the example in the very first point, using key words that are targeted for it and youre if youre writing a article , definitely include pictures of this award in the blog post!  Post pictures of even a party or this award ceremony to celebrate the winners. In case you dont have some pictures to include, use a stock photograph instead of not including any picture in any way.  Keep in mind that correctly tagging your images can help boost the SEO of this site article to which they belong.  Google can't read images, but it can read the alt text (text option ). Pictures have the potential to rank on Google.  Learn more here.   Establish realistic expectations Dont expect website success overnight.  Results will take time.  Business sites will help convert more traffic into prospects immediately since they allow a business owner to display their knowledge and experience in the business. This doesnt mean, however, that blogging right or working for you.   Follow these practices for your businesss site and you need to see results!  For help download our free guide below: This post was published and updated.

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You know that writing blog posts is half the battle if you use blogging to promote your company.  Knowing how to title them, talk about them and when to post them can make all the difference in whether your blogs get commented read and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 sites by publishers including content marketers, individuals and media companies. When Should You Post In case youre posting on weekdays, for example 87% of those blog posts in the analysis, you might want to reevaluate your strategy.  Websites posted on weekends got social shares.  Saturdays were the top day for sharing: Even though just 6.3percent of articles in the analysis were published on Saturdays, these posts got 18% of all social shares. To 6 p.m. Eastern time), many engagement with and societal sharing of articles occurred after hoursfrom 9 p.m. to midnight Eastern, with a big spike in 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing posts on social websites later at night rather than during business hours. Social sharing dropped drastically, once post names went past 60 characters, however.  In case you ask a question in your blog post titles research says Yeswhile 95 percent of blog article titles didnt include a question mark, those that did received almost twice as many societal shares as the typical.  Keep in mind that posts with more or two question marks had the least amount of shares. Takeaway: When you name blog articles, start looking for a middle ground.  Dont go overboard, although curiosity is sparked by questions.  using exclamation points and capitalize like a tween girl.  

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Want more tips to Advertise your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you comment on our posts, to ask questions regarding marketing, get to know other small business owners and get special offers from our partners on business services. Word Press has been around for a little while and is a CMS capable of constructing about any type of Website you'd want.  With that Word Press started as a humble platform.  The CMS has increased a huge amount but you can observe many of its early influences are present. While blogs are often contained by Word Press websites, theyre only part of the Word Press website as complete.  Blogs are additional on so frequently that they are considered an afterthought when it is time to put them in.  While we strongly suggest a site for most sites, we want to caution people about using sites or slapping them too hastily. Below, we examine suggestions and some blogging standards to ensure that your Word Press site is a resource that we want to read.  Readability Determines Retention When you look at a blog post, you can instantly tell if youre going to read the article according to its ease of studying. We typically dont if that stay on these pages for at least a few paragraphs unless that content is amazing!  When putting together your blog, its isnt combating your design.  Below are few tips to keep your legibility Use larger fonts for website body text.